Nigeria To Prioritise Creative Industry Commercialisation In 2020 – Minister

The Federal Government says as the nation heads into the year 2020, “the successful commercialisation of the Creative industry” will be its number one priority.

The Minister of Information and Culture, Lai Mohammed, disclosed this in Lagos at the 6th All Africa Music Awards, AFRIMA.

AFRIMA is an annual awards event established by the International Committee of AFRIMA in collaboration with African Union to reward and celebrate musical works, talents and creativity around the continent.

The minister said creative industry commercialisation would create jobs, reduce crime, be a major source of foreign exchange and reduce the nation’s dependence on oil.

Mohammed added that it would rebrand the country internationally and boost the Gross Domestic Product.

“We in government are tackling all impediments to the industry from thriving.

“We are making cheaper and longer-term financing available for the industry, especially for infrastructural projects, like concert halls across the six geo-political zones of the country.

“This was recently announced by the Governor of the Central Bank of Nigeria.

“The collecting society issues that have plagued collective administrations have now been put on the front burner by the Attorney General.

“People who use music must pay for it, no more excuses,” he said.

Mohammed said that the government would also prioritise the commercialisation of the digital economy.

He said that besides making data cheaper, it would ensure that owners of content make more money from the use of their works.

Mohammed said the government would clean up the advertising industry and ensure that proper measurement of content exist and are collated.

This promises to add at least N50 billion annually to the Creative Sector,” he said.

Credit: NAN

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